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Audi says enough with touchscreens, more physical buttons are coming

SofiaBy SofiaNovember 13, 2026No Comments1 Min Read
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Audi believes the touchscreen trend inside car cabins may have reached its peak, with physical buttons and traditional controls set to make a comeback in future models. Filip Brabec, Audi of America’s Senior Vice President of Product Management, shared the view in an interview with The Drive.

Brabec said the brand sees a clear shift towards mechanical controls, adding that the rollers on the steering wheel could be just the beginning. Audi’s upcoming ‘Radical Next’ and ‘Interior Next’ design philosophies will focus on simpler layouts, clearer controls and a more intuitive cabin experience.

2027-audi-sq9

The changes won’t be limited to the centre console. Audi is also looking at bringing back more physical climate controls and revising door-mounted switches. Some of these ideas could even make their way into existing models in the near future.

Brabec believes technology should serve the driver rather than dominate the cabin. In short, Audi wants interiors that are easier to use, with fewer distractions and more tactile controls.

Source: The Drive

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Audi Buttons coming physical touchscreens
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