Browsing: program

Previously the exclusive domain of exotic brands like Rolls-Royce and Ferrari, more and more mainstream brands are launching personalization programs…

Mercedes-Benz’s Manufaktur personalization program is growing Mercedes has opened a new Manufaktur Studio to enhance the customer experience Mercedes PixelPaint…

Ford launches Custom Garage personalisation program Program groups popular upgrades in easy-to-order packages Packages include styling and performance upgrades Ford…

Swedish racing driver Mattias Ekström, a talented racer in multiple series, has signed up to pilot the new Ford Raptor…

High-end automakers have offered extreme vehicle customization options through bespoke configuration programs for years. Rolls-Royce, Bentley, Porsche and others give…

Growing interest in customer racing has led to Mercedes-Benz AMG launching a standalone company to handle all “conceptual and technical”…

If you buy a high-performance car, there’s no shortage of factory-backed training programs to teach you how to be both…

Pininfarina throughout the years has not only designed cars for many brands, it’s also built cars for some of them…

Mazda will use Tesla’s North American Charging Standard (NACS) connector for future EVs, but is still investing in development of…

I’m a fan of special-order colors. Ever see a Chevy ordered in Pontiac’s Verdoro Green? Or an Oldsmobile ordered in…