Audi introduced a new naming strategy in 2023 to better differentiate between models equipped with internal-combustion engines and those powered purely by batteries.
Under the strategy, models with gas or diesel engines, including hybrids, were to use an odd number in their names, while EVs would use an even number.
However, on Monday, Audi announced it was abandoning this approach following feedback from customers and dealerships. Instead, the automaker will revert to its original naming strategy, in which the number in the name reflects only the model’s size or position in the lineup.
“This decision is the result of intensive discussions and follows the wishes of our customers, as well as feedback from our international dealers,” Marco Schubert, Audi’s head of sales and marketing, said in a statement. “We choose the names of our models in a way that reveals size and positioning at first glance.”
2025 Audi A6 E-Tron test drive review, Tenerife
As a result, some electric models will share names with gas or diesel counterparts. To differentiate between powertrains, Audi will continue using existing labels, such as E-Tron for EVs and TDI for diesels. For example, the gas-powered Q8 and the fully electric Q8 E-Tron will coexist under this system.
Due to this change, Audi will unveil a new A6 with an internal-combustion engine on March 4. The model was previously set to be badged as an A7.
The new A6 will be offered as a sedan, distinguishing it from the A6 E-Tron introduced for the 2025 model year, which is available as a liftback—referred to by Audi as a Sportback. Both models will also offer wagon variants, depending on the market, a body style Audi refers to as an Avant.
