Jaecoo is a brand owned by Chery, which is China’s biggest car exporter, and has been for the past 20 years or so. In 2024, it sold more than 2.6 million cars, which is more than the BMW Group managed to shift.
While Chery also owns Omoda, that brand is designed with affordable luxury in mind, while Jaecoo is meant to be seen as the generally more premium marque. The Jaecoo 7 has a more rugged aesthetic and is attempting to go after the likes of the Audi Q3, BMW X1 and MINI Countryman. However, we doubt Jaecoo can steal sales away from those particular models at this early stage.
There are just three variants to choose from. The base model features a 1.6-litre petrol engine and seven-speed automatic gearbox, and comes in Deluxe trim, which features a 13.2-inch central touchscreen, 10.25-inch digital driver’s display, wireless smartphone charging, a surround camera system, heated front seats, LED ambient lighting, a full-length panoramic sunroof and more than 20 advanced driver-assistance systems.
For around £4,000 extra, you can upgrade to Luxury specification, which has the same engine and gearbox combo, but also adds four-wheel drive. Inside there’s a slightly larger 14.8-inch touchscreen, a head-up display, eight-speaker Sony sound system, ventilated front seats, a heated steering wheel, heated rear seats and four-way adjustable driver’s seat, among other kit.
